Digital marketer, web developer, and commercial audio producer exploring human behavior, decision-making, and systems. Read essays, marketing field notes, and studio insights.https://www.mjhabal.com/en-ushttps://www.mjhabal.com/marketing/eeat-business-decision/https://www.mjhabal.com/marketing/eeat-business-decision/Google didn't create E-E-A-T to help webmasters rank. It engineered the framework to protect search trust—the primary economic moat behind its $350B advertising business. Here is how the business model explains the algorithm.Mon, 17 Aug 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/marketing/why-marketers-should-care-about-conversion/https://www.mjhabal.com/marketing/why-marketers-should-care-about-conversion/Lead generation is only part of the equation. Strong marketers track revenue, pipeline, and the marketing-to-sales handoff, not lead volume alone.Sun, 19 Jul 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/marketing/lesson-measure-what-matters/https://www.mjhabal.com/marketing/lesson-measure-what-matters/Metrics don't just measure performance. Over time, they shape behavior, priorities, and the product teams end up building.Tue, 14 Jul 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/thoughts/understanding-people-power/https://www.mjhabal.com/thoughts/understanding-people-power/If you feel intimidated negotiating with someone affluent or powerful, you're not alone. Foucault, Bourdieu, and cognitive empathy explain why status shrinks you, and how to recover your footing.Mon, 06 Jul 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/thoughts/better-explanations/https://www.mjhabal.com/thoughts/better-explanations/Belief change rarely looks like a courtroom verdict. The preference moves first, then a better explanation catches up and makes the shift feel reasonable.Sat, 04 Jul 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/thoughts/decisions-before-logic/https://www.mjhabal.com/thoughts/decisions-before-logic/You watch a twelve-minute powerbank review and call it research. The decision happened earlier, quietly, before logic showed up to defend it.Sat, 04 Jul 2026 00:00:00 GMTMJ Habalhttps://www.mjhabal.com/thoughts/second-visit-certainty/https://www.mjhabal.com/thoughts/second-visit-certainty/Two years in real estate taught me buyers rarely decide on visit one. The first visit gathers information. The second is where certainty shows up.Sat, 04 Jul 2026 00:00:00 GMTMJ Habal