Marketing Insights

These are my thoughts on digital marketing, shaped by campaigns, systems, and the realities of turning attention into revenue.

Desk setup for digital marketing work: analytics on a laptop, a customer acquisition funnel and automation workflow on a second screen, and a notebook sketch of the customer journey

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Editorial desk view with an open sketchpad diagramming the E-E-A-T framework (Experience, Expertise, Authority, Trust) generating quality signals for search rank and filtering out AI spam, beside a coffee cup, pen, and laptop
SEO Strategy August 2026 · 7 min read

The Real Reason Google Created E-E-A-T

Google didn't create E-E-A-T to help webmasters rank. It engineered the framework to protect search trust—the primary economic moat behind its $350B advertising business. Here is how the business model explains the algorithm.

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Pipeline & Conversion

Marketing does not end with a lead. Notes on conversion, measurement, sales alignment, and the systems that turn interest into revenue.

  1. Why Good Marketers Follow Revenue, Not Just Leads Lead generation is only part of the equation. Strong marketers track revenue, pipeline, and the marketing-to-sales handoff, not lead volume alone. July 2026 · 7 min read
  2. The Metric You Report Becomes the Product You Build Metrics don't just measure performance. Over time, they shape behavior, priorities, and the product teams end up building. July 2026 · 5 min read