Digital marketer and commercial audio producer fascinated by human behavior, decision-making, and the systems that shape them.
Essays on human nature, notes from the marketing field, studio insights, and commercial audio work. The kind of conversation that starts with coffee and somehow lasts for hours.
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Essays on human behavior and decision-making. Commercial audio projects. Lessons from digital marketing.
Writing
Essays on decisions, systems, and human behavior.
Browse →Audio
Brand jingles, TVC music, and commercial audio for brands and agencies.
Browse →Audio
Brand jingles, TVC music, and commercial audio work.
Browse →Audio
Tutorials, guides, and studio insights.
Browse →Marketing
Customer acquisition, demand generation, SEO, paid media, and marketing systems.
Browse →About
I'd probably tell you I'm a digital marketer and commercial audio producer fascinated by human behavior, decision-making, and the systems that shape them. That's true, although it's probably the least interesting way to introduce myself.
At some point I'd mention spending a few years in real estate, long enough to learn what people really mean when they say “let me think about it.”
Later I'd admit that even after more than a decade of arranging and producing music, I can still lose an entire evening over a two-decibel difference.
Eventually we'd end up talking about systems, incentives, ethics, human nature, or why people so often work against their own interests.
This website is a collection of those rabbit holes.
Because beneath most of my interests is the same question:
Why do things work the way they do?
Leave a note below, or reach out directly. I reply when I can.
Sent
I read everything that comes through here and reply when I can.
