3 thoughts
Human Behavior
How people decide, justify, and return for certainty.
- Why Most Decisions Are Made Before Logic Arrives Watch enough buyers, readers, and voters and a pattern appears. The decision arrives first, quietly. The logic shows up later to explain it.
- People Don't Change Their Minds. They Find Better Explanations. Arguments rarely flip beliefs. People keep the decision they already wanted and go shopping for a story that makes it make sense.
- The Second Visit Is for Certainty Two years in real estate taught me buyers rarely decide on visit one. The first visit gathers information. The second is where certainty shows up.
